UTM Link Tracker

Free UTM Link Builder — Create Trackable Campaign URLs

Without tracking parameters on your marketing links, Google Analytics cannot distinguish between traffic from your email newsletter, social media posts, paid ads, or influencer partnerships. Every visit gets bucketed as "direct" or lumped into a generic channel. UTM parameters solve this by adding identifiers to your URLs that tell Google Analytics exactly where each visitor came from. This free UTM Link Builder creates properly formatted tracking URLs in seconds.

Enter your destination URL, fill in the source (where the link appears), medium (the marketing channel type), campaign name, and optionally the keyword and content variant. The tool assembles the complete UTM-tagged URL, which you copy and use in your campaigns. All UTM data flows directly into Google Analytics Acquisition reports.

UTM tracking is essential for measuring the true ROI of every marketing activity — from email newsletters and social ads to influencer posts and press coverage. Without it, you cannot know which campaigns are worth repeating and which are wasting budget.

UTM Parameter Guide

utm_source. Where the traffic comes from. Examples: google, facebook, newsletter, linkedin, twitter. Required.

utm_medium. The marketing channel type. Examples: cpc (paid search), email, social, organic, referral, banner. Required.

utm_campaign. The specific campaign name. Examples: spring-sale-2024, product-launch, brand-awareness. Required.

utm_term. The paid keyword (for paid search). Used to identify which keyword triggered the ad. Optional.

utm_content. Differentiates ads or links within the same campaign. Use for A/B testing different creative, CTAs, or link placements. Optional.

Related Tools

• Bulk URL Shortener – Shorten your UTM URLs for cleaner sharing.
• Regex Generator – Create GA filters using regex to analyze UTM data.
• Keyword Position Checker – Track organic rankings alongside campaign traffic.

Frequently Asked Questions