Link Price Calculator
Estimate the fair market price for a sponsored or guest post link based on Domain Authority, traffic and niche.
Estimated Link Price
$83
Per sponsored post / guest link placement
Price Breakdown
Formula-based estimate only. Actual prices vary widely by site quality, audience engagement, niche competition and negotiation.
Free Link Price Calculator — Estimate Fair Backlink Value
When negotiating sponsored posts, guest posts, or link insertions, knowing the fair market value of a backlink prevents overpaying and helps you pitch fair pricing to publishers. This free Link Price Calculator estimates the value of a backlink based on the linking site's Domain Authority, organic traffic, niche, and link placement — giving you a data-backed number to anchor your negotiations.
Enter the target website's DA score, estimated monthly organic traffic, your industry/niche, and whether the link is a new guest post or an insertion into existing content. The calculator outputs an estimated fair market price range based on typical industry pricing for sites with similar metrics.
Use this calculator for budgeting link building campaigns, evaluating incoming link partnership proposals, setting fair prices if you sell sponsored content on your own site, and comparing value across multiple link building opportunities with different metric profiles.
What Drives Link Value
Domain Authority. Higher DA means more link equity passed. DA 50+ sites can justify 3–5x the price of DA 20–30 sites in the same niche.
Organic traffic. A high-DA site with no organic traffic (common with link farms) provides less real-world value than a lower-DA site with genuine readers. Traffic is a strong value signal.
Niche relevance. A link from a directly relevant industry site is worth significantly more for rankings than a link from a general directory, even at similar DA scores.
Placement. In-content links (within article body text) carry more weight than footer or sidebar links. Homepage links are rare and expensive. Inner page editorial links are the standard.
Related Tools
- Backlink Checker – Audit any site's backlink profile.
- Backlink Maker – Build free backlinks from directories.
- Domain Age Checker – Check the trust age of a potential link source.
Frequently Asked Questions
How much does a backlink cost?
$50–$1000+ depending on DA, traffic, niche, and placement. This calculator estimates fair market value.
What factors affect price?
DA/DR, organic traffic, niche relevance, link placement, dofollow vs nofollow.
Is buying links against Google's rules?
Paid links passing PageRank violate guidelines. Use nofollow/sponsored attribute on paid links to comply.
Is this free?
Yes. Completely free, no account needed.